Privacy Policy - Senior Care Counsel

Privacy Policy

This Privacy Policy applies to owned and operated by Senior Care Counsel, LLC (“SCC”). This Privacy Policy describes how SCC collects, uses, shares and secures the personal information The User provides. It also describes the User’s choices regarding use, access and correction of his or her personal information.

SCC is committed to protecting our User’s privacy. It is also our goal to constantly improve our services and to keep up with rapidly changing technologies. To maximize our services, SCC uses information collected about its Users while still protecting their privacy. Expecting future variations in our service and the laws and regulations relating thereto, these policies are subject to change. If there are any modifications to these policies, we will post them on this page and notify you as described at the end of this policy.

SECURITY MEASURES. SCC cannot guarantee that information transmitted over the Internet is 100% secure. However, we make every effort to provide protection for the information that we collect about you. We, on our fully functional site, will use Secure Socket Layer (SSL) technology in the transmission of logon identification and passwords. SSL technology provides advanced encryption tools that convert the information you input into code before it is sent to us. The encryption helps protect you and the information in your account.

In addition to SSL technology:

  • Your personal information is password-protected. It is our policy to never sell traceable information about our users to third parties without user permission. See “Use of Information Collected” below.
  • Advanced firewall technologies protect our database from outsiders.
  • Your password and password reminder answers are kept encrypted at all times, so they cannot be decoded even if someone gains access to our database.

However, to avoid unauthorized access and use of User account by others, the User must take steps to control his or her password. Further, this site contains various links to other Web sites. SCC is not responsible for the privacy practices of those sites. You should not assume that other websites take similar steps to SCC in securing your information and should evaluate their privacy standards before using their systems.

INFORMATION COLLECTION. When a User registers with SCC, we ask that they provide their name, email address, and zip code. If The User is an Attorney or other professional services provider, he or she, or the firm will also be asked to provide the firm name, address, telephone number, state where The Attorney/Firm is licensed, and bar number. SCC may also request additional information from the User during the course of his or her access to the Website. For example, if The User is an Attorney or other professional services provider, her or she will be asked to describe their areas of practice, experience, and education. If The User is searching for an attorney, he or she will be asked to describe their situation so that attorneys can evaluate the User’s legal needs and make a response to work for you.

As is true of most web sites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We may combine this automatically collected log information with other information we collect about the User. We do this to improve our services, marketing, analytics, and site functionality.

SCC and its partners use cookies or similar technologies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information about our user base as a whole. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on our website or service.

We partner with third parties to either display advertising on our website or to manage our advertising on other sites. Our third-party partner may use technologies such as cookies to gather information about your activities on this site and other sites in order to provide you advertising based upon your browsing activities and interests.

If The User wishes not to have his or her information used for the purpose of serving interest-based ads, you may elect to turn off cookies or use your browser’s privacy settings to mask your identity, or you may opt-out by the following consumer choice mechanisms.

Please visit:

Digital Advertising Alliance (DAA)’s self-regulatory opt-out page ( and mobile application-based “AppChoices” download page (https://youradchoices/appchoices)

European Interactive Digital Advertising Alliance (EDAA)’s consumer opt-out page(

Network Advertising Initiative (NAI)’s self-regulatory opt-out page (

Please note this does not opt you out of being served ads. You will continue to receive generic ads.

USE OF COLLECTED INFORMATION. The primary reason that SCC collects information from its users is to match the right attorneys and professional services providers with the people that need them. SCC does not sell, trade, or rent your personal information to others without your permission. We will share Users’ personal information with third parties only in the ways that are described in this privacy policy. We utilize Users’ personal information to improve our marketing and promotional efforts, statistically analyze site usage, and improve our site’s content, offering, and layout. If The User is an attorney member, we may use information we have about the Attorney as part of our ongoing marketing efforts, including but not limited to displaying your profile, practice and rating information publicly in association with SCC. Your IP address may be used to help diagnose problems with our server, to administer our Web site, and for security needs. SCC may provide aggregate statistics about our customers, sales, traffic patterns, and related site information to third-party vendors, but these statistics will include no personal identifying information.

We may use the information we collect to notify Users about the status of their SCC account, important functionality changes to our Web site, new SCC services, and special offers we think the User will find valuable. We may also contact The User to verify his or her information or ask The User about his or her experiences with our system.

Except for communications that relate directly to the service being provided, The User may “opt out” of receiving communications from SCC. If The User is seeking an attorney, required communications include (1) confirmation of the User’s registration, (2) notification that attorneys have made responses to the User’s case and (3) requests to determine which attorney (if any) the User has retained. If The User is an attorney, required communications may include (1) confirmation of the Attorney’s registration, (2) notification that the Attorney’s registration has been verified, (3) requests to determine which SCC users have retained the Attorney and the amounts billed to or collected from them and (4) if The Attorney is enrolled in a payment plan, invoices.

To opt out of non-required communications, check the appropriate boxes when you register or at any time by logging into the system and modifying your profile information. Users may also opt out of receiving non-required communications by replying to unsubscribe in the subject line in the email or by e-mailing us at Upon request SCC will provide The User with information about whether SCC holds any of his or her personal information.

When it is necessary to contact the User, we utilize The User’s email address and, in some situations, The User’s mailing address, phone or fax number. Note: SCC will not ask you for your password if we contact you. Do not disclose your password if asked by a caller claiming to represent SCC.

In order to achieve the benefits of the SCC service, there are some situations in which personal information may be disclosed to third parties. These are:

  • Google Analytics

We may provide your personal information to companies that provide services to help us with our business activities such as offering customer service. These companies are authorized to use your personal information only as necessary to provide these services to us.

SCC may also develop business partnerships with other companies, as part of our service to users. These special business partnerships may include acquisitions by or mergers with other companies or special joint ventures that integrate our Web sites and services. Users will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of Users’ personal information, as well as any choices Users may have regarding their personal information.

Whenever SCC shares personally identifying information with a partner, we will do so with confidentiality and require use restrictions on the information.

LEGAL DISCLOSURE. In certain situations, SCC may be required to disclose personal data in response to lawful requests by public authorities, including law enforcement requirements. SCC may release account information when we believe, in good faith, that such release is reasonably necessary to:

  • comply with law
  • enforce or apply the terms of any of our user agreements, or
  • protect the rights, property or safety of SCC, our users, or others, investigate fraud, or respond to a government request.

PUBLIC WEB FORUMS. Our Web site offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

CONSENT TO POLICY CHANGES. By using SCC’s Web site, The User consents to the collection and use of this information by SCC. If we change our privacy policy, we will post those changes on this page so that you are aware of what information we collect, how we use it, and under what circumstances we disclose it. If we make any retroactive changes to how we disclose personally identifiable information to others, we will notify Users by email and provide at least ten (10) days to object to such disclosure and to delete The User’s registration. If we make any material changes, we will notify Users by email or by means of a notice on this site prior to the change becoming effective.